Google’s new BERT algorithm is major search update – will affect 10% of Google SERPs
Search Engine Journal reviewed the impact of the Google BERT update, and surmises that BERT is the most major update to the Google search platform since the RankBrain update in 2015.
The new algorithm places an emphasis on “natural search” and context. The key takeaways appear to be that once again Google is stressing high quality content. And, reading between the lines, backlink relevancy will become even more important in the form of keyword-based links. BERT will improve on Google’s voice snippet searching, too. Understanding how people speak and use vernacular in search will be central to effective search growth strategies. Think longer, more complex questions and answers.
See the full article on the Google BERT update here: https://www.searchenginejournal.com/google-bert-update/