Small and medium-sized businesses that want to compete with larger corporations (with greater resources at their disposal) should focus on creating a strong local SEO strategy. Getting found in web search based on WHAT YOU DO and WHERE YOU DO IT -- getting traffic from "near me" and…
Thank you to our local Hinesburg, VT marketing partner, DiscoverHinesburg.com, the Hinesburg local business directory, for providing us this post. A strong website and solid web presence is critical for local businesses, and the Covid-19 pandemic has significantly increased the need for consistent, best-practice based search engine optimization…
The coronavirus pandemic has proven to be one of the biggest challenges we have faced in our history, and certainly in the lifetime of the Internet. It's a challenge to be sure, but the Covid-19 pandemic presents an opportunity to those businesses that adjust their marketing strategy to…
How has the Coronavirus Pandemic Affected Web Marketing? Suddenly, traditional brick and mortar businesses can’t rely on foot traffic. The COVID-19 outbreak means that small businesses must use online tools to focus on their target audiences, who will be spending more time online in the weeks and months…
Suddenly, we're all thinking about our health and the health of our businesses. We're nervous, and understandably so, about what's to come. We may even be considering pulling back on our marketing campaigns or ad budgets, and for some types of business that makes perfect sense. But for…
Local SEO – or local search engine optimization – is critical to local business today, when online search engines generate the bulk of visitors to any business’ website. Getting your business website found in Google and other search engines, as well as on Facebook, Instagram, LinkedIn and other search…
DiscoverHinesburg.com has re-launched! All local businesses are eligible for a FREE listing. And paying members get featured display ads, mentions in blog posts and local tourism itineraries, and more. If you’re a business in Hinesburg, St. George, Huntington, Monkton, Starksboro, or Charlotte, or you live locally and own…
Local search results in Google and other search engines are critical for small businesses and family-owned companies. More than 80% of all purchase decisions made by consumers involve their using web search engines to find locally relevant information about a product or service. If your business website is…
Google's new BERT algorithm is major search update - will affect 10% of Google SERPs Search Engine Journal reviewed the impact of the Google BERT update, and surmises that BERT is the most major update to the Google search platform since the RankBrain update in 2015. The new…
In a study by Rand Fishkin of the leading search marketing consultancy SparkToro, data shows that less than half of all searches on Google actually result in a click to a web page. See the full story here. The data showed that zero-click searches on Google have steadily…